Juventus Face €100m Loss Warning as Club Eyes Another Major Player Sale

Juventus chief executive Giovanni Carnevali has managed to steady the club's finances and reshape Luciano Spalletti's squad since taking over from Damien Comolli, but experts warn one more major player sale is still needed to keep the club on track.

Carnevali pushed through a big squad overhaul this summer while staying inside the limits set by UEFA's Settlement Agreement. Juventus sold Dušan Vlahović, Jonathan David and Loïs Openda, using the money raised to bring in Randal Kolo Muani, Guglielmo Vicario and Jhon Lucumí. The club also managed to register a cheaper squad for the Europa League, but wage and amortisation costs still climbed by nearly 19 percent, or around 15 million euros.

Kolo Muani's Cost Offsets The Savings

Speaking to Tuttosport, University of Turin business economics professor Fabrizio Bava explained that Kolo Muani's high financial cost has eaten into much of what Juventus saved by letting Vlahović go. That, he said, leaves the club at a difficult point in its push to break even by 2028.

Bava said the chances of hitting that break-even target by 2028 are now shrinking. He added that Juventus will need to either boost revenue or sell off valuable players such as Yildiz, Alajbegović or Bremer to stay on course.

He also warned that without extra capital or a return to Champions League football, the club's total losses could climb past 100 million euros, which would make a capital increase almost impossible to avoid.

A Sale Before The Deadline

With the June 30, 2027 deadline for balancing the books approaching, Carnevali is still expected to sanction at least one more major departure to keep Juventus's finances in check.